Launch · Affiliate marketing
Affiliate marketing for Chinese brands.
We help Chinese brands build affiliate programmes that drive sales across the US and Europe.
The challenge
Great products. Unfamiliar market.
Chinese brands make many of the products Western shoppers love, yet most struggle to break through with Western affiliate partners. Publishers don’t know the brand, commission structures don’t match local norms, and briefs get lost between time zones and languages.
Affiliate marketing fixes the trust problem. You pay trusted publishers, creators and platforms for the sales they drive, so every pound or dollar is tied to results. We build that programme for you, with a team that understands both Chinese brands and Western partners.
New to affiliate marketing? Read our complete guide to affiliate marketing for Chinese brands.
Who it’s for
Built for brands going West.
New to the West
Launching a market
You sell in China or on marketplaces and want a direct route to shoppers in the US, UK or Europe.
Already live
Underperforming programme
You have an affiliate programme, but a handful of coupon sites drive most of the sales and growth has stalled.
Amazon-first
Selling on Amazon
You want more traffic to your listings from outside Amazon. See Amazon seller growth.
What we do
A complete programme, set up for the West.
- Market entry plan — which markets, partners and products to lead with
- Affiliate platform selection and setup — including impact.com, CJ, Awin and Rakuten
- Commission structures — performance (CPA) and fixed-fee placements that match local norms
- Tracking and attribution — so every sale is measured and credited correctly
- Partner recruitment — publishers, creators, deal and loyalty sites
- Localised briefs and creative — written for Western audiences, not translated
- Compliance — disclosure rules in the US (FTC) and UK (ASA)
How it works
From plan to performance.
01 · Launch
Plan
Market entry strategy, commission structures and the right affiliate platform for your goals.
02 · Connect
Recruit
We introduce you to the publishers, creators and platforms that fit your products and markets.
03 · Activate
Run
Campaigns, placements and content go live, with tracking from first click to sale.
04 · Scale
Grow
Monthly reporting and optimisation, doubling down on the partners that perform.
FAQ
Common questions.
Which markets do you cover?
The US, Canada, the UK and the main European markets, including Germany and France. We usually recommend starting with one or two markets and expanding once the programme is profitable.
How do you charge?
Usually a monthly management fee, with publisher placements paid on a performance (CPA) or fixed-fee basis. We’ll quote once we understand your products, markets and goals.
Do you work in Mandarin?
Yes. Our team works in English and Mandarin, so your team in China and your partners in the West both get clear, direct communication.
Do we need an existing affiliate programme?
No. We can build one from scratch, or audit and fix the one you already have.
Do you work with brands that only sell on Amazon?
Yes. Read about affiliate growth for Amazon sellers.
Insights
Read more from our insights.
Market entry
How to launch an affiliate programme in the UK, EU and US: a playbook for Chinese brands
An eight-step guide to launching an affiliate programme in Western markets, from choosing your first country to compliance, tracking and partner recruitment.
Market entry
UK, EU or US: where should a Chinese brand launch first?
The UK, EU and US compared for Chinese brands: market size, affiliate maturity, compliance and the latest import changes, plus five questions to decide.
Market entry
Why Germany is a strong market for Chinese brands, and why affiliate works so well there
Germany is the EU’s biggest economy and a research-driven, test-trusting market. Why affiliate fits German shoppers, and what Chinese brands must get right.
Affiliate marketing
Why affiliate marketing is the smartest way to enter a new market
Pay for results, borrow trusted voices and learn fast. Six reasons affiliate marketing is the lowest-risk way to launch a brand in the UK,…