Privacy notice

Last updated: 24 October 2026

This notice explains how Red Thread (“we”, “us”) uses personal information collected through this website. If you have any questions, email hello@red-thread.io.

What we collect

• Newsletter sign-ups: your email address, when you join our newsletter.
• Emails you send us: your name, email address and anything you include in your message.

How we use it

• To send you our newsletter, based on your consent. You can unsubscribe at any time using the link in every email.
• To reply to your enquiry and discuss working together, based on our legitimate interest in responding to people who contact us.

We don’t sell your information, and we don’t use it for anything else without telling you first.

Who we share it with

Our newsletter is sent using Mailchimp, operated by Intuit, which stores subscriber details on our behalf and may process them in the United States under appropriate safeguards. Website analytics are provided by Google (Google Analytics), only with your consent. Our email is hosted by our email provider. We share information with professional advisers or authorities only where the law requires it.

How long we keep it

We keep newsletter details until you unsubscribe. We keep enquiry emails for as long as needed to respond and manage any working relationship, and then delete them.

Cookies and third-party content

We use Google Analytics to understand how people find and use this website, such as which pages are visited and where visitors come from. Analytics cookies are only set if you click Accept on our cookie banner. If you click Reject, or make no choice, no analytics cookies are set. Google may still receive limited, cookieless information that cannot identify you.

You can change your choice at any time using the Cookie settings link at the bottom of every page. Your choice is remembered in your browser.

We don’t use advertising cookies. Our fonts load from Google Fonts, which means your browser shares your IP address with Google when you visit.

Your rights

Under UK and EU data protection law you can ask to access, correct or delete your information, object to how we use it, or withdraw consent. Email hello@red-thread.io and we’ll respond within one month.

If you’re unhappy with how we’ve handled your information, you can complain to the UK Information Commissioner’s Office at ico.org.uk.