Red Thread Book a call
  1. Home
  2. Services

Services

The affiliate marketing agency for Chinese brands.

From market entry to monthly reporting, we run the strategy, partner recruitment and day-to-day management that help Chinese brands succeed in the West.

Red lanterns glowing at night

How we work

From first plan to long-term growth.

A clear four-stage process, the same whether you’re launching in one market or five.

01 · Launch

Plan

Market entry strategy, commission structures and the right affiliate platform for your goals.

02 · Connect

Recruit

We introduce you to the publishers, creators and platforms that fit your products and markets.

03 · Activate

Run

Campaigns, placements and content go live, with tracking from first click to sale.

04 · Scale

Grow

Monthly reporting and optimisation, doubling down on the partners that perform.

What’s included

Everything your programme needs.

Programme strategy

Market entry, commission planning, audits and a growth roadmap built for Western markets.

  • Market entry planning
  • Commission structures
  • Programme audits
  • Growth roadmap

Programme management

Daily management, partner communications, campaign execution and monthly reporting.

  • Day-to-day management
  • Partner communications
  • Campaign execution
  • Monthly reporting

Partner recruitment

Editorial publishers, content commerce, cashback, coupon, influencer and strategic partners.

  • Editorial publishers
  • Content commerce
  • Cashback and coupon
  • Influencers and strategic partners

Where we work

The US, the UK and Europe.

Each market needs its own partners, offer and creative. See how we help Chinese brands grow in the US, the UK and Europe, or read our guide to launching an affiliate programme in Europe.

FAQ

Common questions.

What does an affiliate marketing agency for Chinese brands do?

We plan, launch and run affiliate programmes for Chinese brands selling in the West. That covers market entry strategy, platform setup, recruiting Western publishers and creators, tracking every sale and paying partners, with monthly reporting in English or Chinese. Our complete guide to affiliate marketing for Chinese brands explains how it works.

Which service should we start with?

If you’re new to the West, start with affiliate marketing for Chinese brands. If you sell mainly on Amazon, start with Amazon seller growth. If you already run a programme, programme management begins with an audit. Western publisher partnerships fit at any stage.

Which markets do you cover?

The US, Canada, the UK and the main European markets. Most brands start with one or two markets and expand once the programme is profitable.

How do you charge?

Usually a monthly management fee, with publisher placements paid on a performance (CPA) or fixed-fee basis. We quote once we understand your products, markets and goals.

Why use an agency instead of hiring in-house?

Building a Western partner programme takes local relationships and a team in the right time zones. We bring both: long-standing publisher and creator relationships, a team that works in English and Mandarin, and one point of contact for your team in China.

How do we get started?

Tell us about your brand through our contact page. We reply within 48 hours, book a 30-minute intro call, then send a short plan with recommended partners, markets and costs.