We connect Chinese brands with the YouTube, TikTok and Instagram creators Western shoppers already follow, and run tracked campaigns that drive sales to your own website and your Amazon store.
For a brand Western shoppers don’t know yet, a recommendation from a creator they follow does what an ad can’t: it shows the product in real use and borrows the creator’s trust.
Real people, real use
Creators show how your product works in everyday life, which answers the questions shoppers have before they buy.
New audiences
Creators reach shoppers who aren’t searching for you yet, long before they compare products on Amazon.
Content you can reuse
Good creator content can be reused on your product pages, social channels and ads, with the creator’s permission.
Platforms
Where we find your creators.
We pick creators by audience and fit, not follower count alone.
Platform
Best for
YouTube
In-depth reviews, comparisons and tutorials. Videos keep driving sales for months, so they suit tech, home and higher-value products.
TikTok
Fast discovery and launches. Short, authentic videos that show a product in action, plus TikTok Shop where it fits.
Instagram
Lifestyle, beauty, fashion and home. Reels and stories with links and discount codes.
Newsletters and podcasts
Niche, loyal audiences that act on recommendations, especially for specialist products.
What we do
From shortlist to sales.
Creator selection
We find creators whose audiences match your customers, and check engagement and past brand work before we approach them.
Deals and contracts
We negotiate fees, commission and usage rights, using our relationships to get you better prices.
Briefs that work
Clear, local briefs: key features, what makes your product different and what not to say, without scripting the creator’s voice.
Tracking
Every creator gets their own affiliate link or code, and Amazon Attribution links where traffic goes to Amazon.
Campaign management
We handle approvals, posting dates and payments, so your team doesn’t have to chase creators across time zones.
Reporting
Monthly reports on clicks, sales and cost per sale for each creator, so you know who to work with again.
How we work
Test, learn, then scale.
Creators sit alongside your publisher and affiliate programme, so every partner works together.
01
Plan
We agree goals, budget, markets and the products to lead with.
02
Shortlist
We bring you a shortlist of creators with audience and pricing details.
03
Launch
We brief creators, approve content and get campaigns live with tracking in place.
04
Scale
We back the creators who drive sales and build long-term partnerships with them.
FAQ
Common questions.
How do you pay creators?
Usually a fixed fee for the content plus a commission on the sales it drives. Smaller creators often work on commission alone. We negotiate the deal and handle payment.
How do you track sales from creators?
Every creator gets their own affiliate link or discount code, and Amazon Attribution links when the traffic goes to Amazon, so you can see exactly which creators drive sales.
Do you work with big influencers or small creators?
Both, but for most Chinese brands we start with specialist creators who have smaller, highly engaged audiences in your category. They are better value and their audiences trust them.
Which platforms do you cover?
YouTube, TikTok and Instagram, plus newsletters and podcasts where they fit your audience, across the US, UK and Europe.
