Western Publisher Partnerships for Chinese Brands

Why publishers

Trust is borrowed before it’s earned.

Western shoppers research before they buy. They read reviews, compare deals and follow creators they trust. If your brand isn’t on those sites, you’re invisible at the moment that matters.

Our team has spent years working with the West’s leading publishers, from CNET, PCMag and Tom’s Guide to Forbes, Business Insider and UNiDAYS. We know what each one needs from a brand, and we introduce you to the partners that fit your products.

Partner types

The right mix of partners.

Every product needs a different mix. We build yours around where your customers already shop and research.

Editorial

Review and tech publishers

Product reviews, buying guides and “best of” lists that shoppers read before they buy.

Deals

Deal and coupon sites

High-volume sales around launches, Prime Day, Black Friday and seasonal moments.

Rewards

Cashback and loyalty

Reach shoppers ready to buy through cashback, student and member reward platforms.

Creators

Creators and influencers

Authentic content and reviews from creators whose audiences match your customers.

Content commerce

Shopping content

Commerce teams at major media groups that write gift guides and product round-ups.

Strategic

Brand partnerships

Partnerships with complementary brands, communities and niche specialists.

Commercial models

Pay for results, or guarantee the spot.

Performance (CPA) — pay a commission only when a sale happens
Fixed-fee placements — guaranteed features in newsletters, guides and round-ups
Hybrid deals — a lower fixed fee plus commission, to share the risk
One point of contact — we handle negotiation, briefs, invoicing and reporting

FAQ

Common questions.

Can you guarantee a review?

No, and nobody honest can. Editorial teams make their own decisions. We secure commercial placements and make sure the right editors know about your products, but we never promise editorial coverage.

Which publishers do you work with?

Our team has worked with publishers including CNET, PCMag, Tom’s Guide, CHIP, Forbes, Business Insider, Linkby and UNiDAYS, alongside a wider network of more than 1,000 partners. The right mix depends on your products.

How do Western publishers get paid?

Most work on a commission per sale, a fixed fee per placement, or both. We agree terms upfront and handle invoicing, so you deal with one team rather than dozens of publishers.

Can publishers meet our team in China?

Yes. Twice a year we take Western publishers to China’s largest affiliate partnership events. See China partner events.

Want creators as well as publishers? See our creator partnerships service.

Insights