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Insights
Insights on the China-to-West corridor.
Practical guides for Chinese brands growing in the West, and for the Western partners who work with them.
Affiliate marketing
Affiliate marketing for Amazon sellers: a guide for Chinese brands
How Chinese Amazon sellers can use trusted Western publishers and creators to drive tracked traffic to their listings, win new customers and rely less…
Market entry
How to launch an affiliate programme in Europe: a step-by-step guide for Chinese brands
A step-by-step guide to launching an affiliate programme in Europe for Chinese brands: choosing your first market, localising your website, picking a network, setting…
Affiliate marketing
The Best Affiliate Networks for Chinese Brands
Awin, impact.com, CJ, Rakuten, Tradedoubler, Webgains and more compared for Chinese brands entering the US, UK and Europe.
Affiliate marketing
Affiliate Marketing for Chinese Brands: The Complete Guide
How Chinese brands can launch affiliate programmes in the US, UK and Europe: networks, publishers, commissions, Amazon and the mistakes to avoid.
Affiliate marketing
Protecting your margin: voucher leakage, brand bidding and affiliate fraud
Stop paying for sales you would have made anyway. How voucher leakage, brand bidding and affiliate fraud drain margin, and how to protect your…
Market entry
Why Germany is a strong market for Chinese brands, and why affiliate works so well there
Germany is the EU’s biggest economy and a research-driven, test-trusting market. Why affiliate fits German shoppers, and what Chinese brands must get right.
Affiliate marketing
How AI search is changing product discovery, and what it means for affiliate
AI summaries mean fewer clicks and AI assistants are starting to shop for us. What the evidence shows and how brands and publishers should…
Publishers
How to get your product into “best of” buying guides
Buying guides capture shoppers ready to buy. How editorial and commercial teams decide what gets featured, and eight steps to earn your place.
Affiliate marketing
Affiliate marketing glossary: 40 terms explained
CPA, EPC, OPM, cookie windows, incrementality and more: 40 affiliate marketing terms explained in plain English, grouped by topic.
Market entry
UK, EU or US: where should a Chinese brand launch first?
The UK, EU and US compared for Chinese brands: market size, affiliate maturity, compliance and the latest import changes, plus five questions to decide.
Affiliate marketing
What does an affiliate agency (OPM – Outsourced Partner Management) actually do?
OPM agencies run affiliate programmes for brands. What they do, how they differ from networks, how they are paid and when it makes sense…
Affiliate marketing
The best affiliate marketing events for Chinese brands going global
Affiliate Summit West and East, PI LIVE Europe, Affilifest, CJU, iPX and PartnerBoost EVOLVE: where to meet Western publishers, and how to make it…
Affiliate marketing
CPA, fixed fees or hybrid: how affiliate deals are priced
CPA, tiered commission, fixed fees, hybrid deals and CPL explained: what each costs, when to use it and how to combine them in your…
Publishers
What Western publishers look for before they promote a new brand
Most brand pitches to publishers get ignored. Here is what editors, creators and partnership managers look for, and how new brands can win a…
Market entry
How to launch an affiliate programme in the UK, EU and US: a playbook for Chinese brands
An eight-step guide to launching an affiliate programme in Western markets, from choosing your first country to compliance, tracking and partner recruitment.
Affiliate marketing
Why affiliate marketing is the smartest way to enter a new market
Pay for results, borrow trusted voices and learn fast. Six reasons affiliate marketing is the lowest-risk way to launch a brand in the UK,…
Affiliate marketing
From cheap to premium: how Chinese brands are winning in the West
Chinese brands like BYD, Roborock and Pop Mart are winning Western shoppers on quality and design, not price. What the shift means for market…