Affiliate Partnerships Agency

Fill the gaps in your Western partnerships programme

Affiliate strategy and partner management for Chinese brands, powered by local expertise and managed by experts on the ground.

Book a call ›

Programme Strategy

Market entry, commission planning, audits and a growth roadmap built for Western markets.

Learn More ›

Programme Management

Daily management, partner communications, campaign execution and monthly reporting.

Learn More ›

Partner Recruitment

Editorial publishers, content commerce, cashback, coupon, influencer and strategic partners.

Learn More ›

Publisher & partner categories we recruit across

Editorial Publishers Content Commerce Cashback & Loyalty Coupon Partners Influencers & Creators Strategic Brands

Why brands choose Red Thread

Local expertise

On-the-ground knowledge of UK, EU and North American markets.

Commercial fluency

Negotiation and deal-making native to Western partner norms.

Trusted network

Existing relationships with leading publishers and creators.

Programme live

UK · EU · NA coverage

Everything your programme needs

Eight areas of support, end to end — explore the full breakdown.

Programme Strategy & Management

Market entry to monthly reporting

Recruitment & Growth

Publishers, creators & strategic partners

Meet the team

The people behind your Western partnerships programme.

William Hamer-Jones

Co-Founder & Head of Partnerships

Accomplished partnerships and sales leader with 15+ years across agency, technology, brand, and publisher side. Worked with Apple, UBER, Impact.com, LTK, IPG, New Balance and Net-a-Porter.

Jay Hamer-Jones

Co-Founder & Head of Brand

10+ years across product development, branding, and global supply chains, with a strong track record in growth and commercial strategy.

Ready to build your Western partnerships programme?

Tell us about your brand — we'll come back with a plan within 48 hours.

Book a call ›