Market entry
How to launch an affiliate programme in Europe: a step-by-step guide for Chinese brands
A step-by-step guide to launching an affiliate programme in Europe for Chinese brands: choosing your first market, localising your website, picking a network, setting…
Market entry
Why Germany is a strong market for Chinese brands, and why affiliate works so well there
Germany is the EU’s biggest economy and a research-driven, test-trusting market. Why affiliate fits German shoppers, and what Chinese brands must get right.
Market entry
UK, EU or US: where should a Chinese brand launch first?
The UK, EU and US compared for Chinese brands: market size, affiliate maturity, compliance and the latest import changes, plus five questions to decide.
Affiliate marketing
From cheap to premium: how Chinese brands are winning in the West
Chinese brands like BYD, Roborock and Pop Mart are winning Western shoppers on quality and design, not price. What the shift means for market…
Market entry
How to launch an affiliate programme in the UK, EU and US: a playbook for Chinese brands
An eight-step guide to launching an affiliate programme in Western markets, from choosing your first country to compliance, tracking and partner recruitment.