Affiliate marketing
Affiliate marketing for Amazon sellers: a guide for Chinese brands
How Chinese Amazon sellers can use trusted Western publishers and creators to drive tracked traffic to their listings, win new customers and rely less…
Affiliate marketing
The Best Affiliate Networks for Chinese Brands
Awin, impact.com, CJ, Rakuten, Tradedoubler, Webgains and more compared for Chinese brands entering the US, UK and Europe.
Affiliate marketing
Affiliate Marketing for Chinese Brands: The Complete Guide
How Chinese brands can launch affiliate programmes in the US, UK and Europe: networks, publishers, commissions, Amazon and the mistakes to avoid.
Affiliate marketing
Protecting your margin: voucher leakage, brand bidding and affiliate fraud
Stop paying for sales you would have made anyway. How voucher leakage, brand bidding and affiliate fraud drain margin, and how to protect your…
Affiliate marketing
How AI search is changing product discovery, and what it means for affiliate
AI summaries mean fewer clicks and AI assistants are starting to shop for us. What the evidence shows and how brands and publishers should…
Affiliate marketing
Affiliate marketing glossary: 40 terms explained
CPA, EPC, OPM, cookie windows, incrementality and more: 40 affiliate marketing terms explained in plain English, grouped by topic.
Affiliate marketing
What does an affiliate agency (OPM – Outsourced Partner Management) actually do?
OPM agencies run affiliate programmes for brands. What they do, how they differ from networks, how they are paid and when it makes sense…
Affiliate marketing
The best affiliate marketing events for Chinese brands going global
Affiliate Summit West and East, PI LIVE Europe, Affilifest, CJU, iPX and PartnerBoost EVOLVE: where to meet Western publishers, and how to make it…
Affiliate marketing
From cheap to premium: how Chinese brands are winning in the West
Chinese brands like BYD, Roborock and Pop Mart are winning Western shoppers on quality and design, not price. What the shift means for market…
Affiliate marketing
Why affiliate marketing is the smartest way to enter a new market
Pay for results, borrow trusted voices and learn fast. Six reasons affiliate marketing is the lowest-risk way to launch a brand in the UK,…
Affiliate marketing
CPA, fixed fees or hybrid: how affiliate deals are priced
CPA, tiered commission, fixed fees, hybrid deals and CPL explained: what each costs, when to use it and how to combine them in your…