# Red Thread

> Connecting brands across borders


## Posts

- [Affiliate marketing for Amazon sellers: a guide for Chinese brands](https://red-thread.io/amazon-affiliate-marketing-chinese-sellers/): How Chinese Amazon sellers can use trusted Western publishers and creators to drive tracked traffic to their listings, win new customers and rely less on Amazon ads.
- [How to launch an affiliate programme in Europe: a step-by-step guide for Chinese brands](https://red-thread.io/launch-affiliate-programme-europe/): A step-by-step guide to launching an affiliate programme in Europe for Chinese brands: choosing your first market, localising your website, picking a network, setting commissions and recruiting the right partners.
- [The Best Affiliate Networks for Chinese Brands](https://red-thread.io/best-affiliate-networks-for-chinese-brands/): Awin, impact.com, CJ, Rakuten, Tradedoubler, Webgains and more compared for Chinese brands entering the US, UK and Europe.
- [Affiliate Marketing for Chinese Brands: The Complete Guide](https://red-thread.io/affiliate-marketing-for-chinese-brands-guide/): How Chinese brands can launch affiliate programmes in the US, UK and Europe: networks, publishers, commissions, Amazon and the mistakes to avoid.
- [Protecting your margin: voucher leakage, brand bidding and affiliate fraud](https://red-thread.io/protect-affiliate-margin-voucher-leakage-brand-bidding-fraud/): Stop paying for sales you would have made anyway. How voucher leakage, brand bidding and affiliate fraud drain margin, and how to protect your programme.
- [Why Germany is a strong market for Chinese brands, and why affiliate works so well there](https://red-thread.io/germany-affiliate-marketing-chinese-brands/): Germany is the EU’s biggest economy and a research-driven, test-trusting market. Why affiliate fits German shoppers, and what Chinese brands must get right.
- [How AI search is changing product discovery, and what it means for affiliate](https://red-thread.io/ai-search-affiliate-marketing/): AI summaries mean fewer clicks and AI assistants are starting to shop for us. What the evidence shows and how brands and publishers should adapt.
- [How to get your product into “best of” buying guides](https://red-thread.io/how-to-get-into-buying-guides/): Buying guides capture shoppers ready to buy. How editorial and commercial teams decide what gets featured, and eight steps to earn your place.
- [Affiliate marketing glossary: 40 terms explained](https://red-thread.io/affiliate-marketing-glossary/): CPA, EPC, OPM, cookie windows, incrementality and more: 40 affiliate marketing terms explained in plain English, grouped by topic.
- [UK, EU or US: where should a Chinese brand launch first?](https://red-thread.io/uk-eu-or-us-where-to-launch-first/): The UK, EU and US compared for Chinese brands: market size, affiliate maturity, compliance and the latest import changes, plus five questions to decide.
- [What does an affiliate agency (OPM - Outsourced Partner Management) actually do?](https://red-thread.io/what-is-an-opm-agency/): OPM agencies run affiliate programmes for brands. What they do, how they differ from networks, how they are paid and when it makes sense to hire one.
- [The best affiliate marketing events for Chinese brands going global](https://red-thread.io/affiliate-marketing-events-guide/): Affiliate Summit West and East, PI LIVE Europe, Affilifest, CJU, iPX and PartnerBoost EVOLVE: where to meet Western publishers, and how to make it count.
- [CPA, fixed fees or hybrid: how affiliate deals are priced](https://red-thread.io/affiliate-commission-models/): CPA, tiered commission, fixed fees, hybrid deals and CPL explained: what each costs, when to use it and how to combine them in your programme.
- [What Western publishers look for before they promote a new brand](https://red-thread.io/what-publishers-look-for-in-new-brands/): Most brand pitches to publishers get ignored. Here is what editors, creators and partnership managers look for, and how new brands can win a yes.
- [How to launch an affiliate programme in the UK, EU and US: a playbook for Chinese brands](https://red-thread.io/launch-affiliate-programme-uk-eu-us/): An eight-step guide to launching an affiliate programme in Western markets, from choosing your first country to compliance, tracking and partner recruitment.
- [Why affiliate marketing is the smartest way to enter a new market](https://red-thread.io/affiliate-marketing-market-entry/): Pay for results, borrow trusted voices and learn fast. Six reasons affiliate marketing is the lowest-risk way to launch a brand in the UK, EU or US.
- [From cheap to premium: how Chinese brands are winning in the West](https://red-thread.io/chinese-brands-going-premium-in-the-west/): Chinese brands like BYD, Roborock and Pop Mart are winning Western shoppers on quality and design, not price. What the shift means for market entry.

## Pages

- [如何在欧洲启动联盟营销项目：中国品牌分步指南](https://red-thread.io/zh/europe-affiliate-launch-guide/): 欧洲是全球最大的线上市场之一，而联盟合作伙伴已经驱动了欧洲消费者线上购买的很大一部分。但欧洲不是一个统一的市场。在伦敦行得通的项目，不能简单照搬到柏林、巴黎或斯德哥尔摩。
- [中国品牌出海联盟营销完整指南：美国、英国和欧洲](https://red-thread.io/zh/affiliate-marketing-guide/): 从充电器、耳机、户外电源到扫地机器人和智能家居，欧美消费者每天购买的许多产品都来自中国品牌。很多品牌在亚马逊上卖得不错，但在欧美消费者下单前会去的地方——他们信任的评测网站、购物指南、优惠平台和创作者——却几乎看不到这些品牌。
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